VISA VP, Head of Marketing, Greater China
Danielle Jin joined Visa in May 2016 as Head of Marketing for Greater China, and is responsible for leading the Greater China marketing team to build a world-class marketing function, developing and executing a marketing strategy designed to create a successful challenger brand domestically in the face of market opening, while at the same time showcasing Visa’s global strength.
Danielle is a seasoned marketer and strategist with 20 years experience both in China and U.S., with a track record in turning around underperforming business, launching new innovation, and delivering ground-breaking marketing campaigns.
Prior to Visa, Danielle was Vice President, Beverage Category for PepsiCo China. In this role she led the entire beverage category growth strategy, as well as the marketing & innovation agenda. Before PepsiCo, she was director of Marketing with Ghirardelli Chocolates in San Leandro, CA. Prior to that, she worked with McKinsey & Co in Atlanta, GA. Danielle started her career with Unilever.
Danielle is a published writer with two books, numerous short stories and essays,
and is a guest lecturer on strategy and Marketing topics. She holds a Bachelor of
Business Administration, Marketing, from Fudan University, China and an MBA from
Yale University, USA.